MarketingCommunicationsPublic RelationsBrandProduct

Research-driven
marketing
strategies to
differentiate
and transform
your business

Case Studies

Lead-generation strategy for tech services firm web site drives traffic 6x and increases pipeline hot leads 100% > read

Global pharmaceutical and healthcare leader realizes 266% increase in 401(k) plan participation following personalized e-campaign > read

Current Projects

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    Marketing Strategy - Designing and deploying research-intensive marketing strategy to enable growth in highly competitive market.  > read

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    Communications Strategy - Redefining the messaging platform for an end-to-end acquisition and retention strategy.  > read

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    Brand Strategy - Building brand awareness strategy for promising start-up including brand design, deployment and loyalty strategies.  > read

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    Product Strategy - Defining an HR/Payroll vendor’s future product strategy.  > read

    • Perspectives

    Blog – Business vs. Marketing Plans – Know the Difference: If you’re like most executives, each year you drive your staff and yourself through the rigors of the business planning... > read

    Twitter – LRomasco: Yes, you should read these 6 Crisis Mgmt Myths! RT@dorothycrenshaw... > read

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